Web Design: Dallas Organic Lawn Fertilization and Pest Control

Expert Organics is a small business in Dallas, Texas. They needed various media services and we have worked together to build out their digital and print assets. Some of the work I have delivered includes: Website Design, Hosting, and Maintenance, Product Labels, Flyers, 360 Video, Photos, Video

Website Design, Hosting, and Maintenance

For the overall web design of this site, I wanted to have a tangible, yet professional feel. They are an all organic company so I incorporated that into the color scheme and page breaks to give in more authenticity. Other UX considerations were using cards to present data, similar to Google search results.

  • Site Type: Responsive, Custom Theme
  • CMS: WordPress
  • Hosting: Shared Custom Server, Siteground
  • CDN: Cloudflare
  • Mail: O365
  • Database: php
  • Lead Generation: MailChimp, WP Forms


Home Page

I wanted to keep the load speeds for the home page as far as possible, so I leveraged CSS to use colors / boxes more rather than photos. I have reduced the total page size of the home page to 752kb. The home page is simple enough in that it shows the 3 main offerings of the business. I moved those main offering boxes into the main hero to give the page a more modern feel. The rest of the page is all footer with multiple CTA's for requesting service.

Screen Shot 2020-03-18 at 7.35.54 PM

Site Performance



1.7s load time
Screen Shot 2020-03-18 at 7.48.04 PM

check it out for yourself: www.expertorganics.com

Product Label

Expert Organics needed a label made for a new product they launched. I came up with an initial design and refined it based on their feedback. The final design has a play on the name while still showing authority.

Screen Shot 2019-10-29 at 3.39.02 PM



360 Video

Google My Business setup and monitoring

Screen Shot 2018-01-20 at 6.43.00 PM

Kelsey Salman

Hi I'm Kelsey

A photographer and drummer based in Dallas, he can often be found at dog parks, and Major League Soccer stadiums around the US. He is also an avid aquarist and the happiest guy around when the company's good."