Expert Organics is a locally owned and operated organic fertilization business in Dallas, Texas. They needed various media services and we worked together to build out their digital and print assets. Some of the work I have delivered includes: Google My Business setup, Website Design, Hosting, and Maintenance, Product Labels, Flyers, 360 Video, Photos, Video.
Website Design, Hosting, and Maintenance
For the overall web design of this site, I wanted to have a tangible, yet professional feel. They are an all organic company so I incorporated that into the color scheme and page breaks to give in more authenticity. Other UX considerations were using cards to present data, similar to Google search results.
- Site Type: Responsive, Custom Theme
- CMS: WordPress
- Hosting: Shared Custom Server, Siteground
- CDN: Cloudflare
- Mail: O365
- Database: php
- Lead Generation: MailChimp, WP Forms
I wanted to keep the load speeds for the home page as fast as possible, so I leveraged CSS to use colors / boxes more rather than photos. I have reduced the total page size of the home page to 752kb. The home page is simple enough in that it shows the 3 main offerings of the business. I moved those main offering boxes into the main hero to give the page a more modern feel. The rest of the page is all footer with multiple CTA’s for requesting service.
1.7s load time
check it out for yourself: www.expertorganics.com
Expert Organics needed a label made for a new product they launched. I came up with an initial design and refined it based on their feedback. The final design has a play on the name while still showing authority.
Each year I design, print, and mail flyers for Expert Organics to their customers. The flyers give the customers an update on what’s to come with their services as well as wish them happy holidays.
I’ve done a lot of 360 videos but none as interesting as this beehive video for Expert Organics! This video is featured on their website and gives a unique perspective on beekeeping and the work that Expert Organics does for the environment.
Google My Business setup and monitoring
I set up and manage Expert Organics Google My Business page. This is where the reviews come in and new photos can be added so that when people search Google for organic lawn care, bio-friendly mosquito control, or beehive removal, they come up first.